Advertising
Advertising is the art and science of creating and distributing ads for marketing purposes.
Deeper Knowledge on Advertising
Sales Attribution Models
Common methods of sales attribution
Internet Advertising Bureau (IAB)
A trade group that conducts research and provides education on interactive advertising
Programmatic Advertising
The automated buying and selling of ads
Customer Relationship Management (CRM)
How businesses manage relationships with customers
Broader Topics Related to Advertising
Marketing
The art and science of stimulating demand